Vice premiered this one. This is off Bill's new Album, Apocalypse, that I reviewed a few weeks back. This video was made by Archie Radkins and based on the art of Max Galyon. The video is pretty much one scene of a skier going over the mountains. I initially really liked this video because I like the idea of the simplicity of the action. It keeps me from being distracted by the video since the true purpose of a music video should be to support the song. So initially I was just wrapped into the song and lyrics. And being that I am a Bill Callahan fan boy I am more than happy to do. Too many music video directors try to draw attention to their abilities and forget who their client is.
However, a change in scenery would have been nice in this video to keep me interested in watching the video, otherwise what is the point in watching it at all. There needs to be a balance between not taking away from the song and keeping me interested enough to get to the end of the video. After that ringing endorcement, enjoy!
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